Notes on websites & marketing
Practical guides, video lessons and real numbers from my projects: websites, Tilda, Google Ads and Yandex Direct, SEO, analytics and AI.

I built my first SaaS: a booking widget for Square
Square doesn't send conversions to GA4 or Meta, so I was spending a client's budget blind. I waited for someone to fix it. Nobody did, so I built it myself.
1 min read
A gift from Tilda after seven years together
I build fewer sites on website builders these days, but Tilda has been a huge part of my journey. A few words on what we've done together since 2019.
1 min read
I launched a website and it brought leads in the first few days
A website for a surgeon plus paid search brought the first leads right after launch. Next up: an AI chat that answers visitors around the clock.
1 min read
Sometimes I step out of ad dashboards to give clients new websites
Four projects from this year: an engineering company's website, a B2B furniture landing page, a booking system on the Square API and a site for an urban landscaping firm.
1 min read
My first interview for Yandex Advertising
A short interview about how I got into paid search, built my own team and how the Yandex community helps in my work.
Video