Notes on websites & marketing
Practical guides, video lessons and real numbers from my projects: websites, Tilda, Google Ads and Yandex Direct, SEO, analytics and AI.
Case study: a canopy manufacturer on Yandex Direct
318+ form leads, 305 phone clicks and 24,000 visits in one season. What worked, what didn't, and how I kept lead quality in check.
1 min read
My first $10,000 spent on Google Ads: what I learned
Google is more stable than Yandex, fraud is everywhere, and US ads don't cost a fortune. Four takeaways after my first $10,000 in ad spend.
1 min read
Yandex Advertising Network 2.0: cutting bots and improving traffic quality
Where spam traffic in the Yandex Advertising Network comes from, how I spot and cut it, and which strategies actually work.
Video
How to exclude junk placements in Yandex Direct Campaign Master
Campaign Master doesn't let you exclude placements directly. Here's the workaround via the stats report to stop wasting budget on junk sites and apps.
Video
Facebook and Instagram ads: a detailed guide for beginners
Lead forms, follows and Direct messages, audience setup, ads and analysing the results.
Video
Banner ads on the Yandex Advertising Network: everything you need to launch
Creating banners, choosing an audience, setting a budget and optimising ads on the Yandex Advertising Network.
Video
Yandex Direct for beginners: Campaign Master from scratch, step by step
From sign-up and choosing goals to ads, budget and analysing results: launching your first Yandex Direct campaign.
Video
Yandex Direct search campaigns: setup and optimisation, advanced level
Keywords, campaign structure, competitor analysis and ad optimisation for Yandex Direct search campaigns.
Video
How to set up Yandex Direct for a Tilda website: step by step in one evening
A quick ad launch to test an idea: Direct's automated campaigns, Metrica and your first sales on a minimal budget.
Video