All services
Service / 03

Social media ads

Campaigns on Instagram, Meta and VK for products people are not searching for yet. Demand is built by interest and behaviour — creative does the heavy lifting, and it is treated as such.

Discuss a project
Launch in
5–10 days
Management from
€400 / month
Platforms
Meta · Instagram · VK
Creatives
6–10 per test

What you get

/ 01

Audience research

Segments by interest, behaviour and lookalikes — built from your existing customers, not guesswork.

Creatives and copy

Static and video variants designed for the feed, not cropped from a website banner.

Funnel setup

Cold, warm and returning traffic get different messages and different offers.

Pixel and events

Correct event tracking so the platform optimises toward sales rather than clicks.

Systematic testing

Creatives and audiences tested in pairs, so it is clear which of the two moved the number.

Retargeting

Separate campaigns for cart abandoners, video viewers and site visitors.

How it goes

/ 02
  1. 01

    Brief and audience

    Who buys, why, and what would make them stop scrolling.

  2. 02

    Creative production

    A first batch of six to ten variants for the opening test.

  3. 03

    Setup and tracking

    Pixel, events, catalogue and campaign structure.

  4. 04

    Test launch

    A small budget spread across hypotheses to find the working combinations.

  5. 05

    Scale

    Budget shifted to winners, losers cut, new variants queued weekly.

Built with

/ 03
  • Meta Ads
  • Instagram
  • VK Ads
  • Meta Pixel
  • Figma
  • GA4

Common questions

/ 04
Do you make the creatives?

Yes — design and copy are included. If you have brand assets or a videographer, I work with what you have.

How many creatives does a test need?

Six to ten for a first round. Fewer than that and there is nothing to compare.

Will this work for B2B?

Sometimes. For narrow B2B niches paid search usually pays back faster — I will say so at the brief stage rather than take the budget.

What about ad account bans?

I set up a proper business account structure and keep a backup. It reduces the risk; nobody can eliminate it.

Cases in this service

View all work

Glowly

2025

Website, Google Ads and Instagram for a Manhattan nail salon: 1,170 online bookings and $128K in revenue in 10 months.

  • Web Development
  • Paid Search
  • Social Media Ads
  • Analytics Setup
  • SEO

Russian Nails

2025

Ads, a website and an online store for a Russian manicure salon chain in New York: 778+ bookings in a year.

  • Social Media Ads
  • Paid Search
  • Web Development
  • Analytics Setup

Katya Young Studio

2025

Meta and Google Ads for a chain of buccal facial massage studios in New York: 4,370 conversions at a $0.48 click.

  • Social Media Ads
  • Paid Search
  • Analytics Setup

Naomi Nails

Meta ads for a New York nail salon: 489 messaging leads at $3.31 each in one of the most expensive markets.

  • Social Media Ads
Social media ads — YASON Studio