Account and niche audit
What competitors bid on, what a click realistically costs, whether paid search fits your margin at all.
Service / 02
Paid search
Ads on Google, Yandex and Bing that reach people already looking for what you sell. Built around cost per lead, not impressions — and reported in numbers you can check yourself.
- Launch in
- 5–7 days
- Management from
- €400 / month
- Platforms
- Google · Yandex · Bing
- Reporting
- Weekly
What you get
/ 01Keywords and structure
Campaigns split by intent and margin, so budget is not spread evenly across unequal queries.
Ad copy and extensions
Several variants per group, sitelinks, callouts, prices — more screen space for the same click.
Bid and budget strategy
Manual or automated, chosen by data volume rather than habit.
Negative keywords and fraud filters
Junk traffic cut weekly. Click fraud protection from day one.
Reporting you can verify
Spend, leads and cost per lead in a live dashboard — not a screenshot once a month.
How it goes
/ 02- 01
Goals and unit economics
We agree what a lead may cost before anything is launched.
- 02
Keyword research
Full semantic core, clustered by intent and grouped into campaigns.
- 03
Build
Campaigns, ads, extensions, conversion tracking and fraud filters.
- 04
Test launch
Two weeks on a limited budget to gather real data.
- 05
Optimisation
Weekly: bids, negatives, ad rotation, landing page tweaks.
Built with
/ 03- Google Ads
- Yandex Direct
- Microsoft Ads
- GA4
- Metrica
- Looker Studio
Common questions
/ 04What budget do I need to start?
It depends on the niche and region. In most cases a meaningful test starts around €300–500 of ad spend per month, on top of management.
When will I see results?
First leads usually within the first week. Stable cost per lead takes four to six weeks of optimisation.
Who owns the ad account?
You do. I work inside your account and keep the admin rights with you — always.
I already run ads. Can you just fix them?
Yes. An audit comes first; if the account is salvageable I rebuild it rather than start over.
Cases in this service
View all work
Glowly
2025Website, Google Ads and Instagram for a Manhattan nail salon: 1,170 online bookings and $128K in revenue in 10 months.
Architecture of Steel
10 landing pages and ads for a steel structures manufacturer: more than 18,000 enquiries in four years.
Architect Roman Khokhlov
Website and ads for an architect of Scandinavian-style homes: 4 turnkey build contracts in the first three months.
Russian Nails
2025Ads, a website and an online store for a Russian manicure salon chain in New York: 778+ bookings in a year.