Service / 05

Analytics setup

Analytics that answers where the money comes from, not just how many people visited. Tag Manager, GA4 and Metrica wired into your ad platforms and CRM, with events that match real business steps.

Discuss a project

Timeline: 1–2 weeks
One-off setup from: €600
Tools: GTM · GA4 · Metrica
Handover: Docs and walkthrough

What you get

/ 01

Measurement plan

A written list of what is tracked and why, agreed before a single tag is created.

Tag Manager container

Clean, documented, versioned — so the next person can work in it without archaeology.

GA4 and Metrica

Configured properly: cross-domain, filtered internal traffic, sensible retention.

Data Layer

A specification for developers so events survive the next site release.

Conversions and call tracking

Forms, calls, messengers and CRM stages tied back to the traffic source.

Dashboards

One screen showing spend, leads and cost per lead by channel.

How it goes

/ 02

01
Audit
What is already collected, what is broken, and what is silently double-counted.
02
Measurement plan
Events, parameters and conversions agreed in writing.
03
Implementation
Container, tags, Data Layer, integrations with ad platforms and CRM.
04
Verification
Every event tested against real user actions before sign-off.
05
Handover
Documentation and a recorded walkthrough for your team.

Built with

/ 03

Google Tag Manager
GA4
Metrica
Looker Studio
BigQuery
Calltouch

Common questions

/ 04

We already have GA4. Is that enough?

Usually not. A default install records pageviews; it rarely records the steps that actually indicate a sale.

Will this need a developer?

Most of it goes through Tag Manager without touching the code. A Data Layer for a store or an app does need developer time — I write the spec for them.

Does it work with our CRM?

If the CRM has an API or webhooks, yes. Bitrix24, amoCRM and HubSpot are the ones I connect most often.

Is this a one-off or ongoing?

The setup is one-off. Support and dashboard changes can be ongoing if you want them.